California Crime Writers Conference – Part 2

 Today, I am writing about the second day of the California Crime Writers Conference 2019.

Day two of the conference was jam packed with lots of learning opportunities. Larry and I chose different workshops for the first period.

I went to the presentation on Your Author Website. I was pleased to see that we were doing everything the presenter recommended, thanks to our fabulous webmaster, our son, Toshi. Several years ago, he offered to redesign it. Actually, he begged to do it. I must admit my former quick-and-dirty one was terribly old-fashioned looking. The new one is beautiful, and we love it. He promised he’d keep it updated, and he has. I can’t ever thank him enough!

Larry attended the presentation on Creating Audiobooks. Since we have most of ours on audio, he wanted to know what we should think about. He discovered ACX/Amazon dominate the field. It takes about six hours for each hour of completed narration. You can either pay up-front or share royalties. (We always do the latter.) However, if you are a major author with lots of sales, paying up-front makes sense. (The cost is $200-$400 and can go up to $1000, based on the length of the book and the reputation of the narrator.)

We both attended the panel on Cozies on the Edge: Meeting and Subverting Reader Expectations. This one was fun because each of the panelists writes books which differ from traditional cozies. Yet they meet some of the criteria: the incident (murder, etc.) happens offstage and they usually feature an amateur detective. Several friends were on this panel, so I thoroughly enjoyed it.

The next one was on A Winning Team: Author, Agent, and Editor. Since we don’t have an agent, and I do my own editing (not just for our books, but for others), it was interesting. The takeaway for me was getting an agent mostly depends on luck and timing. In the age of self-publishing, it is no longer necessary to have an agent unless you are aiming for a New York publisher, and those are fewer and fewer all the time.

The keynote speaker at lunch was Catroina McPherson. She spoke about writing with passion. I totally agree with her. Authors should never write anything unless they are emotionally committed. She is a witty and totally enjoyable speaker.

After lunch, we attended a panel on Marketing Without a Budget. This one was especially interesting since we are both cheap. We have done many of the things suggested. (A few actually sounded pretty expensive.)

The last panel of the day was How to Build a Long Career. My takeaway was: keep writing. I’ll never begin to catch up with A.J. Lewellyn with over 300 titles! But we now have twenty published between us. Neither of us writes quickly. We do research. And we both “craft” our writing, analyzing each word choice and sentence. This takes time, and it’s time we are willing to spend to produce books we can be proud of.

Tess Gerritsen gave the final presentation: How to Find Your What If. She talked about where she gets her ideas. Some come from current events. She keeps newspaper clippings she finds interesting. Later on, something else may happen, and she realizes the two things can be woven into a cohesive story. She has also written books based on her dreams. She is a terrific speaker as well as a wonderful author.

The last event was interviews of Tess and Catroina by the organizers of the conference. It was nice to learn a bit more about them and their backgrounds.

We thoroughly enjoyed the weekend and plan to attend the next one in two years. This is one we highly recommend for mystery writers.