After we published our first book in 2005, we attended
a conference where Penny Sanseveri was the keynote speaker. She spoke about
being on social media. At the time, she listed these as the basics:
- Website (We already had our site www.lornalarry.com.)
- Blog (I already had one and posted erratically. Your blog can be connected to your website.)
- LinkedIn (We each had a profile here for work, and it’s important to add your author status on this site www.linkedin.com.)
- Twitter (I had created an account, but I didn’t have a clue about what it was about. I still don’t, but I finally linked this to my LinkedIn account, so all my posts to that site automatically post on Twitter as well.)
- Facebook (I had a profile but only used it to find old friends and family. I had no idea how powerful a marketing tool it could be.)
Lately I have been talking to quite a few people
who’ve said, “I just don’t get Facebook.” Since I now have over 1700 friends
and spend quite a bit of time on the site, I think I’m prepared to help you
understand what it is and how to use it.
Facebook is primarily about communication. Some of my fellow authors joined Facebook solely to
promote their books. A few only posted about their wonderful tome to the point
where I skipped over what they had to say every time I saw their names. (There
is a Hide option, and I have used it
so I didn’t have to see the endless promotion. More about this feature later.)
So, how does Facebook work?
Facebook has three different kinds of sites, and
each serves a different purpose: Profile,
Page, and Group. This week, I’ll talk about your Profile. Next week, I’ll cover Groups
and Pages.
PROFILE
The profile
is the basic way to begin using Facebook. When you go to www.facebook.com for the first time, a Sign Up button appears in the upper left
section of the screen. The next screen asks for additional information like
your email address and other basics, including a photo. Professionals should
always include a good, recent headshot. You must create a password. Make sure
it contains upper and lower case letters, numbers, and another character like:
!@#$%&.
Once you create a profile, you can find the link to
your profile page in the dark blue strip at the top of the Facebook page. The
link will be your first name.
Complete your profile by using the Update Info button. On the next screen,
you can add information about your work, your relationship status, your
birthdate, schools you attended, your current location, etc. These details will
allow others to find you more easily.
FRIENDS
Now you
can begin to add friends. Locate the search bar (the white stripe with the
magnifying glass on the right side) at the top of the page. The easiest way to
connect with friends is to go to your email address book and copy the email
address of someone you know. Paste it into the search bar and click the
magnifying glass. For people with somewhat common names, this is the best way
to locate the correct one. However, you can also type in the person’s name. You
will be given several suggestions. I usually select: Find all people named “whatever.” When you locate the right one,
click the name.
This will take you to the
other person’s Profile page.
Hopefully, they have a photo so you can verify their identity. If the profile
is for the correct person, click the Add
Friend button. This sends an email message to the person. They can choose
to accept or ignore the request. If they accept, you will receive an email
telling you they are now friends.
Some of the kinds of folks
you may want to consider as friends for Facebook:
- Family members - I found several long-lost cousins this way, and we’re all thrilled to be back in touch with each other.
- School friends - I am currently preparing for a high school reunion and have spent the last year hunting for classmates. Many of them are on Facebook, and it has been fun reconnecting there ahead of the event.
- Work friends – I have Facebook friends from nearly every job I’ve ever held, and I enjoy staying in touch with them.
- Fans – As authors, we really love when people who enjoy our books become our Facebook friends.
Once you have a few
friends, begin posting. This can be tricky. Some people love to post every
small detail about their daily lives. Others only post the most basic
information. Still others just share the photos other people post. You need to
decide how much and how often to post, but in order to have visibility, I’d
suggest once a day at a minimum.
You can post from your Profile or from your Timeline.
TIMELINE
The Timeline is your Home page.
It’s where you see your friends’ posts. This location allows you to engage with
your friends. You can Like their
posts, Comment on them and Share them. You can also Hide the post or all their posts by
clicking the small downward arrow at the top right of the post. Select your preference
from the dropdown.
If you Like a post, your friend will see your name when they look at the
post.
When you Comment on a post, you will receive an
email every time someone else adds a comment. Feel free to delete these as they
arrive in your inbox, but occasionally, you may want to add something to the
conversation. (It’s all about communication,
remember.)
If you like something
someone else has posted, Share it. It
will then appear on your own profile and show up on your friends’ timelines.
DOS AND DON’T’S
1. Do
share exciting news in your life. Your friends will celebrate with you.
2. Do
post milestones like the publication of a new book, a good review, a new cover,
etc.
3. Do
take a hint from what others post. If you like something they do, don’t be afraid
to do the same. Just make sure the content is your own.
4. Do
wish your friends a happy birthday.
5. Do
NOT troll your friends’ friends list
and invite everyone to be yours! It’s extremely bad form, and your friends will
catch on if you do this. You can look over their friends to see if someone you
know appears on their list and extend an invitation, but Facebook frowns on
people who send friend requests to lots of folks they don’t know. I can
honestly say I know who all 1700+ of my Facebook friends are and how we are connected.
6. Don’t
write overly long posts UNLESS you are posting an update (like during a health or
other crisis) and you want to reach all your FB friends at the same time.
7.
Do enjoy the give and take and
treat each post as a conversation.
Any questions so far?
Next week: Groups and Pages